04.07.2009
The leading example for a seasonal business is the retail business that earns a large percentage of its annual profits during the holiday shopping season.
American Demographics magazine had an interesting study of seasonal businesses (“The Seasons of Business”, Wilson, Richenda, May 1992) listing all the predictable events that can influence sales in every month of [...]
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02.07.2009
John Quelch, on of the experts profiled in Conversations with Marketing Masters, has an interesting post on How to Value the Advertising-Supported Internet on hbr.org. According to his post, the Internet employs 1.2 million people directly to conduct advertising and commerce, build and maintain the infrastructure, and facilitate its use. Each Internet job supports approximately [...]
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