Family 2.0 and the 43 hour day
You can add any wikipedia entry combined with a “2.0″ or “3.0″ and you will probably find something or someone on the web claiming to have found a new evolution of it by looking at standard evloution criteria or the typical aspects of web 2.0. As this becomes arbitrarily boring it take quite a lot to draw my attention by a simple “2.0″ or “beta” (not to mention “gamma”) but this is a different story:
Yahoo! and OMD did a survey on Traditional Values Among Today’s Tech-Savvy Families
Family 2.0
A dramatic shift in family demographics and dynamics underlies the key findings of the Yahoo!/OMD research. With only a third of U.S. online households (33 percent) today consisting of the once-typical husband, wife, and children, the Ozzie and Harriet era is long past. The family power structure is changing as younger men are far more likely to cook, clean, and plan family activities, while women are as likely as men to manage family finances. As a more open, democratic family emerges, roles and levels of influence change.
“Family 2.0 isn’t the Cleavers of the 1950s or the futuristic Jetsons. Today’s men cook, women work, and kids often are very tech-savvy,” said Michele Madansky, vice president of sales research, Yahoo!. “Father doesn’t always know best. He may not have a clue about what MP3 player is the best value, but daughter can be the expert because she has spent time online comparison shopping prices and features.”
Interesting but maybe not very surprising (for the average US houshold, which also voted for the current administration):
In the U.S., respondents listed, on average, a total of more than 43 hours of daily activities, including time spent sleeping, working, commuting, as well as technology/media-based activities such as emailing, using an MP3 player, text messaging, and watching TV.
I would be interested in those numbers for “non average US houshold” or Europe or even Switzerland. But I guess the bottom line is that we still spend more than 24 hours per day doing these things…
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