Massachusetts Convention Center Authority Selects Optaros for Event Management System

We announced today, that we will provide a comprehensive Event Management System (EMS) for the Massachusetts Convention Center Authority (MCCA). The innovative EMS will be designed and assembled from components, and will fully support MCCA’s core business operations in the event management life cycle.

MCCA LogoThe MCCA owns and oversees the operation of the Boston Convention & Exhibition Center (BCEC), which was recognized by the 2007 Spotlight Awards as the “Convention Center of the Year”, the John B. Hynes Veterans Memorial Convention Center, The MassMutual Center and the Boston Common Garage. ’ Assembly Methodology (OptAM) will incorporate best-of-breed technologies and customized features to allow the MCCA to capitalize on the recent rapid increase in business and react efficiently to increasing demands on internal operations.

“We’re building this innovative new system with our customers in mind - we’re confident that they’ll benefit from an ease of doing business, better access to information and an improved service experience all around,” said James E. Rooney, executive director at the MCCA. “We evaluated all of the software in the market and determined that the best way to meet our business requirements and take advantage of the latest technology was to work with to design and assemble a custom, web-based solution. We view this as a market-leading effort that will define a new way forward for the industry.”

The EMS will enable MCCA staff to quickly and easily determine facility availability and book new events. Users will interact using a common interface for all modules, streamlining service order fulfillment and improving service delivery performance. The virtually centralized event management system will foster enterprise-wide collaboration and enhance internal communication across the entire organization, strengthening internal controls and minimizing the risk of procedural errors. Additionally, the EMS will manage workflow, customer contacts and business intelligence, among other business components.

“Like many specialized industries, the event management industry is ignored by large enterprise software players and niche providers that are not keeping up with customer requirements for enhancements,” blogs Marc Osofsky, vice president of marketing at . “Innovative players such as the MCCA are designing and rapidly assembling solutions using components.”

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