John Quelch with interesting figures on the Advertising-Supported Internet

John Quelch, on of the experts profiled in Conversations with Marketing Masters, has an interesting post on How to Value the Advertising-Supported Internet on hbr.org. According to his post, the Internet employs 1.2 million people directly to conduct advertising and commerce, build and maintain the infrastructure, and facilitate its use. Each Internet job supports approximately 1.54 additional jobs elsewhere in the economy, for a total of 3.05 million, or roughly 2%, of employed Americans. The dollar value of their wages is about $300 billion or around 2% of U.S. GDP.

Read the full post here on hbr.org.

Tagged as: analytics, business, Marketing 2.0, research, study, Web 2.0