http://blog.wohlrapp.com/2009/06/report-by-harris-interactive-on-the-impact-of-online-social-media-and-purchasing-decisions/ Adapting Businesses to Social Evolution and Technical Innovation leveraging the "Two Economy" Sat, 28 Aug 2010 05:00:33 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://blog.wohlrapp.com/2009/06/report-by-harris-interactive-on-the-impact-of-online-social-media-and-purchasing-decisions/comment-page-1/#comment-19423 Michael Lowenstein Mon, 21 Sep 2009 13:47:35 +0000 http://blog.wohlrapp.com/?p=316#comment-19423 As the designer and analyst of the Harris Poll offline/online WOM impact research, I can comment on your demand and lead generation statement. What our research, and several other studies, has determined, is that apart from web sites, social media has relatively little dirct impact on customer product/service purchase decision-making. Social scientists identify the vast amount of such online communication, as 'phatic', or purely personal interchange. Social media are tremendously important now, and will continue to grow exponentially; however, our research suggests the need for some balanced thinking by marketers here. As the designer and analyst of the Harris Poll offline/online WOM impact research, I can comment on your demand and lead generation statement. What our research, and several other studies, has determined, is that apart from web sites, social media has relatively little dirct impact on customer product/service purchase decision-making. Social scientists identify the vast amount of such online communication, as ‘phatic’, or purely personal interchange. Social media are tremendously important now, and will continue to grow exponentially; however, our research suggests the need for some balanced thinking by marketers here.

]]> http://blog.wohlrapp.com/2009/06/report-by-harris-interactive-on-the-impact-of-online-social-media-and-purchasing-decisions/comment-page-1/#comment-19176 Social Impact, Cyber Edition « Pencils of Promise Tue, 07 Jul 2009 03:40:30 +0000 http://blog.wohlrapp.com/?p=316#comment-19176 [...] and vote in the 2008 election. Geographic barriers are broken, play field is leveled, and the future of online social impact initiatives has never looked more [...] [...] and vote in the 2008 election. Geographic barriers are broken, play field is leveled, and the future of online social impact initiatives has never looked more [...]

]]> http://blog.wohlrapp.com/2009/06/report-by-harris-interactive-on-the-impact-of-online-social-media-and-purchasing-decisions/comment-page-1/#comment-19150 Twitted by hollypowell Fri, 26 Jun 2009 11:44:07 +0000 http://blog.wohlrapp.com/?p=316#comment-19150 [...] This post was Twitted by hollypowell [...] [...] This post was Twitted by hollypowell [...]

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