I’ve been writing in this blog about what I call the two economy, literally bringing together what I believe was good and true and valuable for enterprises about the so called new economy from beginning of the century (dot com) and the current conversations about everything 2.0 up to the crisis 2.0 just recently but also beyond. I’ve also been referring to the current phase as the time of the Assembled Web.
As with the client server era in the 1990, and the e-business times around 2000, we have seen a major shift connected to the recent development around the way enterprises require and rightly demand solutions to leverage consumer engagement to support their business (web 2.0) and the recent economical changes. Our customers consume services and solutions from vendors differently and thus the landscape and the rules are changing significantly.
Most IT solution provider’s business models foster a lock in through licenses and proprietary technology. The so called enterprise platform or suite is the perfect tool for that. Some of them seem omnipotent if you listen to marketeers, but most struggle to provide a real long term business value across the boundaries of typical solution areas. Our clients are looking for business agility (time to market) and vendor independence and a rich user experience for their customers. At the same time they have left the scope of a single platform and are assembling their web solutions rapidly from proven and often open components to a landscape of channels and services available to their customers in unlimited ways and combinations. Some of which reside inside their firewalls, but lots of which are parts of the cloud.
Read Marc Osofsky’s post on the Assembled Web at the Optaros website for a detailed comparison to the Siloed Web.
The Assembled Web is the full picture to pull business models, decentralized operations, customer self-service and communities, direct consumer engagement and shared product development. At Optaros we help you expand your brand presence to engage with customers across the internet and assembling more agile IT systems to make this easy to execute.
Assembled Web has been a category for my post on this blog for a while and expect more in the coming weeks on this topic also for specific verticals.
