Steve Yegge from Google gave a great (slide free) speech on branding for geeks: How does branding work and what is the issue with the band “Open Source”.
Check the video in full size here.
Open Source has a branding Problem
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Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks!
Mac, have a look at http://wp-design.org/portfolio/wp-inspirat/, this is what I used as a starting point for my own modifications. It is also mentioned in my footer.