We have conducted a survey and published a new white paper on how companies will be delivering NGI applications.
Today, heightened customer and market expectations for access and interaction are rewriting the rules for how customers leverage the Internet. Customers and prospects no longer want information pushed to them. They’re demanding richer, more interactive experiences that emphasize convenience, simplicity, and completeness. They’re also demanding a greater voice through participation, feedback, and personalized dialogue. It’s a self-reinforcing dynamic. As more organizations deploy Internet applications that enable two-way interaction, market dissatisfaction with one-way online communication increases. What’s more, market expectations for application/service richness and utility increase as well. The following white paper addresses a crucial question facing companies today: How will enterprises respond to these customer demands and competitive threats and deliver the next-generation of Internet applications?
The main conclusions of the white paper are as follows:
- More than 60 percent of enterprises are aware of customer expectations for two-way Internet interactions.
- Only 19 percent give their current online applications high marks for the ability to offer two-way interactions.
- More than 64 percent of companies that have added NGI functionality are achieving positive results.
- Custom development is being chosen by a ratio of 4:1 over off-the-shelf software to deliver NGI functionality.
- Assembling solutions from components is an effective approach to deliver NGI applications.
Get the paper here.
See details on the survey here.
Feedback welcome.
