Optaros Executive Event “Unleashing the power of Web 2.0 and Open Source for your customers – direct customer engagement and self service”
Monday, March 26th, 2007The internet is becoming more and more critical to enterprises. According to Google by 40% of all business transactions will be executed over the web by 2010. The continuous evolution of the internet changes the way how companies connect with their customers and partners, how information are transmitted and how services are provided. More and more companies use direct channels to communicate with their target groups replacing traditional advertisement. And many product and service providers have recognized that internet based self service means not just more work for customers, but also a stronger relationship, more loyalty and new possibilities to interact.
In our Executive Seminar we will highlight the changes and show what they mean for enterprises using real examples. We will discuss on how companies can profit from the new technical possibilities and what it means to implement „self service“ and „direct customer engagement“ solutions and how open source, open standards and innovative agile implementation approaches are key aspects of next generation internet projects, delivered in 30% of the time and at 20% of the costs of what we were used only a few years ago.
Agenda
17:00 Reception, welcome drink
17:30 Introduction
17:40 The next generation Internet (Web 2.0) and its impact on the interaction with customers
18:10 Self Service and Direct Customer Engagement – Example, case studies, solution approaches, business cases
18:30 Case Study Swisscom Mobile Labs – involve the customer in product development
19:10 Apéro
20:30 Good bye
Our keynote speaker John Eckman, Worldwide Practice Director Next Generation Internet will introduce the latest trends and experiences and take questions from the audience. Some of the presentations will be held in English, some in German in Zurich respectively French in Geneva.
Where and when
Zurich
* Date: March 27, 2007
* Time: 17:00 - 20:00
* Place: Landesmuseum (HB)
* Registration: bvonrotz@optaros.com
Geneva
* Date: March 28, 2007
* Time: 17:00 - 20:00
* Place: Hotel du Rhone (Genève)
* Registration: kflieger@optaros.com
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